<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/fd66ec76-5e8d-48a0-bee6-d7f355822df8/etoile.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/fd66ec76-5e8d-48a0-bee6-d7f355822df8/etoile.png" width="40px" /> Hello 👋 and welcome to the guide. We are Marion, Lise and Greg and we have put together this practical guide to help you structure research practice at your company.

UX Research doesn’t have to be vast to be efficient. Most teams have common problems on how to best use time and money resources, prioritize outcome based research, develop internal skills and structure or share insights to maximize their impact.

We have tried to give our best answers to those questions. You will find best practices, tips, examples and templates from all company sizes to help you leverage insights and build better products.

Have a good read!

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🌐 First, understand your ecosystem and facilitate your UXR initiatives

Introducing research into your company can be seen as a discovery project that will help you to build your strategy and navigate through this path with success, by putting efforts on the right topics.

⏯️ Intro

1 min - video

Introduction part 1 of our guide 🎉 (1).mp4

🗺️ Understand the UXR ecosystem in your company

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/f2209f1a-65fa-489d-a787-010579fb1f66/Stickers_coquillage.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/f2209f1a-65fa-489d-a787-010579fb1f66/Stickers_coquillage.png" width="40px" /> In the following table, you’ll find some methods to better understand your ecosystem and the place UXR can have. They are sorted from the most exploratory objectives to most evaluative objectives. You can apply the all funnel or only pick some of them depending on your objectives.

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Discovery toolbox

🔭 Build your research strategy

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Congratulations! You have successfully completed the discovery phase and are now ready to shape your UR strategy.

🔍 IDENTIFY high value projects:

<aside> 📌 Review your company priorities and product strategy

<aside> 💡 For example, if one of the company priorities is to expand into a new market abroad, there will likely be a focus on market research in this new country.

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<aside> 🔥 Identify where you can provide the most value

<aside> 🛠 What about ResearchOps?

📣 SHARE your strategy:

<aside> 🗺️ Create your UXR quarterly roadmap

<aside> 🗣️ Be vocal and communicate about it

and… let’s go!

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🌌 Second, create a research space to gather and leverage insights

Clear steps, best practices and examples from companies to create a research space that will make the difference.

⏯️ Intro

1 **min - video**

Creating a Research Base Inside Your Organization 👥.mp4